The Mat woman
Mat is designed for modern women who want stylish clothes that make the most of their figures. More than that, Mat is for women who want to be permanently on-trend, exude happiness, and approach their wardrobe with a joy and a passion for style and living well. Those are the customers who Mat has in mind when their designers create standout fashion. It is a totally contemporary brand for women who love a modern look but don’t want to sacrifice the classic tenets of style: great shapes, quality materials. Although it has its beginnings in Greece, Mat is now a worldwide company, and has quickly conquered the international plus size fashion market and won loyal supporters around the globe.
The concept
Mat’s talented creative team designs fashion to be mixed and matched, but always keeps a watchful eye on current trends to incorporate in each season’s collection. The designers love to experiment with a variety of materials to create looks that are sure to become wardrobe must-haves season after season. Maybe it’s the Greek sunshine, but Mat’s collections always have a touch of the super-positive: colourful combinations, beautiful detailing and materials you’ll love to wear. They combine to make each piece a real wardrobe favourite.
Mat in your wardrobe
In the summer, Mat excels at maxi dresses and cool, wearable jumpsuits. In the winter, it’s all about chic coats and sweaters. It’s a brand that has got your most stylish interests in mind all year round. We love Mat for its great prints like bright florals and beautiful paisley, its carefully-considered colour palette and its detail like delicate lace and crocheting. At navabi, we focus on Mat’s tops, such as their great tunics, blouses and shirts, as well as dresses and jumpsuits. These come in fabrics such as flowing jersey, wearable woven materials, crepe and chiffon. Shop within the colour palette to create complete tonal outfits or mix and match within Mat or with your favourite pieces you already own: this collection is designed to be worn easily but to make you feel your best. Mat excels at basics with a detail, like this black shirt with textured panels.
The label itself
A Greek brand, based in Athens, Mat Fashion was founded in 1988 by George and Marianthe Moneda, whose goal was simple: to set a new standard in the women’s fashion business. Its concept was head-to-toe looks built around wearability, that pushed the boundaries of plus size style and gave plus size women access to great looks. It’s keeping their collections easy to wear that has enabled Mat to be so successful: these pieces will slip seamlessly into your wardrobe. The brand keeps a close eye on its shoots and styling to ensure that its aesthetic is carried through in all of the Mat promotional material with the same attention to detail that is applied to its clothing. Mat is worn by women around the world, not just in Greece: from Germany to the UK to Cyprus to Ukraine.